Could we have kept on going, extending the campaign, applying and executing on the knowledge that we gained on the way? This would be the 2nd best. It's a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations. Get in touch with IndieGoGo support if you need to extend the time. What did you learn? In the course of the campaign we were tweeting, retweeting, blogging, mailing and Facebook posting night and day. It was an iPhone app. (See Francis’ posts on stats on publishing and conversion for more on this subject). Talking to people, the single most frequent first response is “I don’t get it”. Keep pushing press although they don’t react at first. There are some criticisms …, "I've used WeFunder and it's very promising. Here are some of the lessons we learned. Update: For validation of our concept, see now twitter owned Vine and Cesar Kuriyama’s 1 Second Every Day that emerged over six months later. Share in the comments or join the conversation on Hacker News. We still think there’s a great opportunity to be had here. In hindsight, it’s clear we failed to explain the product to people in the pitch video. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Certainly, but we decided to call it quits and call it a #fail. A peer-to-peer marketplace for crowdfunded products, Start a small crowdfunding campaign to prove product demand, Suggest alternatives to Indiegogo iOS app, "It's not the best imo, I think Kickstarter is better but it was already mentioned. We instagrammed. ", "Dozens of pitch deck templates from successful startups. This would be the 2nd best. Think Apple. | Check out 'iOS-iPhone-iPad Apps Development - Startup' on Indiegogo. My entrepreneurial buddy Francis and I tried to crowd fund a startup. As we are both stingy bootstrappers, we liked the sound of the last option. Sorry, your blog cannot share posts by email. Until then, I’d love to know what your experiences with crowd funding are. In conclusion if we could have invoiced all the work we put in as regular consulting hours with normal customers, we’d probably made more than our original target for the funding campaign. You can change your choices at any time by visiting Your Privacy Controls. Product Hunt surfaces the best new products, every day. Engadget is part of Verizon Media. "It's not the best imo, I think Kickstarter is better but it was already mentioned. Of course there is no telling if that conversation could have gone anywhere interesting – or not – had we decided to revive it and press on. ". Spectacularly. Then we take the time to explain it and then they are like “Oh, I see. The honest answer; We have no direct way of measuring it as IndieGoGo doesn’t offer standard referral analytics. On the other we also failed to explain and “sell” the “what’s in it for me” the “how this makes my life better” to the potential backers. Reach more than $ 1.000 before pushing to the press. Reverse engineer the top fundraisers. Then as the campaign progressed, growth quickly leveled out as we didn’t manage to identify and branch out to new potential groups of users that would love our product and to other communities who’d be interested in seeing us succeed. How efficient is spamming, mailing, tweeting, posting and otherwise contacting friends, fools, families, bloggers and journos? What do you think we did wrong? We spammed around 680+ journalists in an email blast. Taking the indie, open source app store to the next level. Starting a new venture for helping the aspiring new projects on iOS (iPhone / iPad) initially and later on expanding to other mobile platforms. We failed to explain the product well enough, We failed to make an emotional connect with more potential users and backers, We failed to identify the target user segments and multiplier groups, We failed with the tongue-in-cheek, no-budget style whereas more successful campaigns have had more of a serious and solid narrative with polished video content. Just avoid doing the same mistakes we did. We filled special interest forums. Making an extensive demo would have taken considerable more time and effort than we already put it, but doing a campaign over again we’d probably start with explaining the product in more detail. More? And just as you are about to lose faith and passion, your luck just might turn if you stick to it. We had learned a lot about doing a crowd funding campaign and it was time to move on. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. I’ve heard this trick is more the rule than the exception on IndieGoGo. Chen has been with the company since its beginning, and served as CEO for its first five years. Annoucing the 11th Hacker News Cologne Meetup, Crowd Funding Troll is Crowd Funding Troll. On failing: Crowd funding an iPhone app on IndieGoGo 26/10/2012 Vidar Andersen app, crowd funding, crowdfunding, entrepreneur, entrepreneurship, funding, indiegogo, ios, iphone, lessons learned, onesec, startup, video. Thankfully for you, though, the folks at Indiegogo think that's totally awesome, and they wanna cater to your whims with a new iOS app (yes, an Android version is … Luckily for us, we were complete failures and measuring conversion of referrers when you have zero effects is pretty easy. What is the conversion rate from blogs and news sites when and if we get published? The lesson to us was pretty clear that spamming journalists and getting some publicity didn’t convert into any pledges. Was it because it’s the wrong product? Here’s what the last iteration of the video pitch on IndieGoGo looked like: Starting out, we had some assumptions and there were a few things we wanted to test and (in-)validate: Read on for the more longwinded answers and conclusion. Update: We were approached by a major investor in [insert name of massively successful camera product brand here] after we had decided that the experiment had run its course and shortly before the Vine app hit the street.

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