This category only includes cookies that ensures basic functionalities and security features of the website. But opting out of some of these cookies may have an effect on your browsing experience. The Olay ad, inspired by 2019’s first all-female space walk focuses on a female empowement theme as … Plug in TV to the rest of your data and marketing stack. "Of course, Olay modified it with red lighting and then there's a big red Olay button that I got to push at one point. ", RELATED: 5 ways to close the gender gap for women in STEM, And since many industries, including STEM, have yet to reach gender parity, Olay is donating one dollar to Girls Who Code every time users tag @OlaySkin and use the hashtag #MakeSpaceForWomen on Twitter between January 14 through February 3, 2020. It’s awesome that we’re now at a point where our mix of astronauts brings two women in space at the same time to perform a required task.”. Currently, women make up only about a quarter of workers in STEM careers, and they earn considerably less than men. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Olay TV Commercials. Singh adds, "There is so much space out here." I think it allows it to be a very legitimate medium for a campaign that is encouraging young women in STEM.". Follow on Facebook and on Twitter at @collectSPACE. The skin care company launched the full ad online on Thursday (Jan. 30). Olay hopes this will inspire the next generation of scientists, engineers, programmers and space explorers to “Face Anything.”. Unlike Gillette’s ill-fated “toxic masculity” video, the ad focuses on a unifying rather than divisive theme. Olay Super Bowl 2020 Make Space For Women commercial is the new 2020 Super Bowl TV commercial ad of Olay Super Bowl 2020. Olay Regenerist TV Spot, 'Face the Proof'. What does that say about the reach of our activities in space? Please include at least one social/website link containing a recent photo of the actor. I think there is inspiration that way, too.". collectSPACE spoke with Stott about the ad, her roles as real-life and made-for-TV astronauts and whether or not she used Olay products in space. It was as good as any high fidelity simulator that we used [at NASA]. Check it out: The commercial stars retired NASA astronaut Nicole Stott and actresses Lilly Singh and Busy Philipps who take a journey through space. "Well I could have told you that," replies Nicole Stott, a real-life astronaut playing an astronaut in the ad. Reporting on whether there is enough space in space for women, Katie Couric is incredulous that anyone is still asking that question. A higher proportion of Super Bowl ads have used appeals related to corporate social responsibility issues over the last few years. Below are four reasons why Olay’s thinking behind the ad is good. We’re hiring! We've been using the word trailblazing. No information which song is used in the Olay Super Bowl 2020 Make Space For Women Featuring Taraji P. Henson & Nicole Stott TV commercial ad 2020. All Right's Reserved. Katie Couric, Song in Taraji P. Henson & Nicole Stott Olay Super Bowl 2020 Commercial Make Space For Women. Song is available on internet if not then why. Stott was a space shuttle mission specialist who logged more than 100 days in Earth orbit, including three months aboard the International Space Station. And according to a recent study conducted by the independent research firm RTI International, in collaboration with L’Oréal USA and the Heising-Simons Foundation, 91 percent of women who work in STEM believe gender discrimination remains a career obstacle. “We recognize that many industries have yet to reach gender parity, which is why we’re using our Super Bowl ad to feature fearless women who have been trailblazers in their own industries as a way to inspire people everywhere to get involved and support Operation #MakeSpaceForWomen,” said Eric Rose, associate brand director for Olay. Please be aware that our site is best experienced with Ad Blockers turned off. The spacesuit felt like a spacesuit. Copyright 2020 Measure, optimize, and plan your TV against business outcomes. Stott: "While we might not have the same reach through NASA TV or media coverage, what I love is that a company like Olay doing a Super Bowl commercial chose space as their way to reach their audience. 4) The celebrities used appeal to a wide range of women. "In addition to the young women being inspired by what they see, and I hope they are, I hope that the whole audience who sees this commercial will get the 'spot the space station' app on their phone and want to see the station fly over and know that six people from different countries are on board. Be in the know of how your TV Ad is performing. Olay TV Commercial, 'Brand Power: Dull, Dry Skin' Ad ID: 3048228 30s 2020 ( Active ) The ad opens up with Couric reading off a teleprompter, saying "Is there enough space in space for women? Necessary cookies are absolutely essential for the website to function properly. The ad takes viewers on a thrilling ride through space with an all-female crew. Stott then chimes in with, "I could have told you that. Related: Astronaut joins Olay's star-studded Super Bowl ad to 'make space for women'. Professor Taylor is an active consultant and regularly does media interviews with major television networks and newspapers. Please include at least one social/website link containing a recent photo of the actor. These cookies do not store any personal information. Charles R. "Ray" Taylor is the John A. Murphy Professor of Marketing at the Villanova School of Business and Senior Research Fellow at the Center for Marketing and Consumer Insights. “The thing that really impressed me about the first all-female spacewalk was that it wasn’t contrived in any way,” Stott said. And a new ad that will air during the Super Bowl is proving just that. collectSPACE (cS): Were you surprised that Olay wanted a real astronaut for a commercial that was going to have actresses and comedians playing astronauts? How is iSpot helping partners disrupt their industries? Actors/Actress Boy/Girl Bird/Animal in a TVC Ad. Analytics and insight reports about the TV advertising world, Olay TV Spot, 'Tiara Brown: Stand With Us', Olay Regenerist TV Spot, 'Not Your Mama's' [Spanish], Olay Regenerist TV Spot, 'Face the Proof', Olay Ultra Moisture Body Wash TV Spot, 'A Struggle' Featuring Keke Palmer, Olay Regenerist Retinol 24 TV Spot, 'Best', Olay Regenerist Retinol 24 TV Spot, 'Face the Test', Olay Regenerist Retinol 24 TV Spot, 'Above the Competition', Olay Regenerist Retinol 24 TV Spot, 'Overspending', Olay Serums TV Spot, 'Better Than Expensive Serums'. Olay says one jar of its Regenerist Micro-Sculpting Cream has four times the hydrating power of it's more expensive competitors. Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. ALL RIGHTS RESERVED. For even more hydration, customers can try Olay's trio of skincare serums. There was a problem. This neuroscientist-turned-designer wants to make the sciences accessible to everyone. "And oh my gosh, the mockup they had! Receive mail from us on behalf of our trusted partners or sponsors? It will also use humor. The Olay ad, inspired by 2019’s first all-female space walk focuses on a female empowement theme as pertains to opening doors to participating in higher numbers in fields such as engineering and science where they are underrepresented. Olay's new space-themed Super Bowl commercial, Super Bowl space tech: NASA makes the big game possible, Astronaut-turned-artist Nicole Stott shares view from space in paintings, These amazing women made NASA's Apollo moon missions possible. Here’s your answer. By doing that and people seeing me and the rest of the crew in the ad, they will be encouraged to check out what's happening in real spaceflight. See the positions. The commercial shows the women on a quest to #MakeSpaceForWomen — and informs viewers the brand will donate a dollar to the cause for each viewer who does so. "When Busy and Lily are doing the spacewalk in the ad, the EMU [Extravehicular Mobility Suit] they used looked so good, down to the detail of where the hoses and adapters were. © Professor Taylor is a Past-President of the President of the American Academy of Advertising. Stott: "Skin care is a concern in space. 1) The Super Bowl has been underrated as an event in which women can be targeted, While the National Football League has historically been associated with male audiences, audience demographics tell a different story. Customers can get 25 percent off their purchase online. She is an actress and has had a fair amount of success, but she was in this one Geek Squad commercial, for all of one second, and that was enough to turn on millions of dudes all over the country, and make them wonder who she was. Space calendar 2020: Rocket launches, sky events, missions & more! Great pay, benefits, and culture. And if you have a news tip, correction or comment, let us know at: Voice over actors: provide a link to your professional website containing your reel.

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